Kroger has expanded its rewards program to give members more flexibility beyond the gas pump. The expanded member rewards program replaces the former fuel points system with general points that can be ...

Home Depot is expanding its rewards program with perks that go way beyond home improvement, as sales growth remains weak.

In the crowded loyalty landscape, a successful program goes beyond growing enrollment to actually influencing customers’ ...

Add Yahoo as a preferred source to see more of our stories on Google. Starbucks has incorporated a new three-tiered system—Green, Gold, and Reserve—into its rewards program. This move has split ...

The Eastvale, California-based packaging supplier introduces a tiered loyalty program that enables customers to earn ...

For years, loyalty programs have been touted as a powerful lever for growth, using points, perks and tiered benefits to deepen relationships and increase retention. But many brands are finding that ...

Leslie’s, Inc., the leading direct-to-customer brand in the U.S. pool and spa care industry, has relaunched its Pool Perks Rewards Program with new loyalty tiers aimed at enhancing customer experience ...

Rewards programs are not just a key strategy for customer retention, but acquisition as well. NABCO, a national electrical products supplier servicing distribution networks for both routine electrical ...

There isn't one hotel rewards program that's ideal for every traveler. Some programs offer greater flexibility and prioritize earning points for free nights, while others emphasiz ...

Even though it's relatively new, Cracker Barrel's rewards program has hit a snag with customers. Apparently, employees aren't sharing some important info.

Brex reports that choosing between miles and cash back for business credit cards depends on company spending, employee ...