The hi-tech sales pitch invites prospective customers to snag a bargain without putting their current phone down by transforming the four walls around them into a virtual sales floor. Using their ...

U.K. mobile operator O2 is partnering with Sony BMG on what it claims is the first operator-supported major label mobile music store. By Andre Paine U.K. mobile operator O2 is partnering with Sony BMG ...

O2 has launched a concept store, which aims to move away from the traditional phone shop and towards interactive experiences. The phone network provider has launched the new store in Manchester, which ...

Selfie Factory has opened a pop-up store at O2’s ICON Outlet. Situated on the lower level of the shopping destination, the brand’s 2,260 square foot space features a range of photobooth scenes, ...

The new concept is the UK’s largest telco store spanning nearly 5,000 sq ft and represents a “key milestone” in its retail strategy. The store differs from the operator’s 300 units in the UK, as this ...