Direct mail campaigns that perform best are rarely random. Successful mail programs are built on strategy. They start with the right audience, use smart creative decisions, and follow a clear plan ...

Direct mail should be just that: direct. As Bill Cockburn of the Institute of Direct Marketing states, ìThe message must make an impact within the first seven seconds. That is the creative moment of ...

A survey from Mail Print found that 70 percent of people who received direct mail from a business they stopped engaging with encouraged their relationship with them. Do you have customers who for one ...